June 17, 2011
New Look at ES!
I have been itching to revamp ES's look (specifically the banner logo) and finally had a few free minutes to get creative. My vision of the ES logo has always been some combination of streets, shoes, sidewalks, and symbols of NYC. I initially wanted to take a photograph of shoes on my actual street, but then realized I will need a much higher tech camera to really capture the whole vision. After doing some major image searching and lots of cropping, resizing, etc. I was able to create the current logo. I also thought I would brighten the background up a bit to give the whole website a different vibe. What do you think of the new look? I would love to hear any feedback you have!